The butterfly effect


In this day the global dependency is shown in the open. Due to the tsunami in Japan the Vestas stocks rises 5,2 to 188,3 this morning. It is a consequence of the explosion at the nuclear power plant. It puts a focus on the vulnerability of nuclear power plant and draws attention to sustainable energy searches like wind and Vestas but also other techniques are in focus says shock director at Sydbank, Ole Kjær Jensen. So a fairly big flap with a butterfly wing in Japan is good for wind business in Denmark.



First to the finish line


World economy is depending on fossil fuel making it very fragile. Many of the world financial leading nations are depending on import of “the black gold”, making their wealth depending on external and often less wealthy and unstable nations markets. The fossil fuel, manly oil, is such an important factor in the world today that an increase or decrease will literally mean the world to us. It makes us vulnerable and dependent.

When talking about independent food is the subject, a nation needs to be independent, although times are changing on that matter. The EU has in many years spent billions of supporting the agriculture within EU. What if we spend some money being energy independent, that will be a huge change of paradigm. Once a nation has enough energy from renewable searches they can start using energy producing relatively energy-heavy products at a competitive price – one example grooving crops in hothouses. The glass and steel making the hot house can be recycled just add energy. The energy and light is energy driven. Once we reach the tipping point of zero energy the world will change. And the first one reaching the line will have the advantage!! Let the race begin



First movers in creating sustainable business


To take a step towards a sustainable business the biggest engagement must come from the leaders. It takes a group of highly engage employs to change an organisation but high-levelled leaders can do it singlehandedly.

Leaders must be the first movers. They have to look outside there company to see the trends and spot upcoming markets. Environmental aware business and products are here for good and that’s a fact every modern company have to face if they want to compete on the future global market.

Company leaders have the power to create the change and force it if necessary – but they must take their responsibility serious. I have seen several company leaders talking about how they want to make the company so and so “green” but not being willing to play their part and send the right signals to follow.